Nescafe, a product of nestle is a famous and well known brand of coffee being a well known brand it has drawbacks and some strengths. Strengths and weaknesses category and country opportunities for growth challenges and rising coffee consumption in asia and africa should lift nescafé.
We do a swot analysis of nestle, to get a better perspective of the strengths, weaknesses, opportunities and threats to this popular food brand.
Strengths in the swot analysis of nescafe : brand equity: nescafe's brand value is $174 billion and is the largest brand in the swiss giant. Nestle swot analysis strength strengths are one of the internal factor lead the nescafé biased low margin profit lead to weaknesses.
Nescafe is a powerful brand with a lot of strengths, some weaknesses and threats but still are many opportunities available to them political, economic, social.